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This web page michael-sweeney.com has the following in the web page, "I supply a range of products including but not limited to." Our analyzers saw that the website also stated " Fridge Magnets - Mounted Displays - Raffle Cards - Scratch Cards." The Website also said " Fridge Magnets and Mounted Displays. I have an extensive range of photographs from around Northern Ireland. Some locations have featured on popular television shows such as Game of Thrones. Some of these photographs will be used to make fridge magnets and mounted displays. Other fridge magnets and mounted displays are available." The website's header had personalised fundraising raffle cards as the most important optimized keyword. It is followed by fundraising raffle cards, raffle cards, and personalised scratch cards which isn't as highly ranked as personalised fundraising raffle cards. The next words michael-sweeney.com used was scratch cards. premium scratch off stickers was included but might not be understood by web crawlers.